Delivery and deadlines

In all aspects of life there are always deadlines, things need to be done. In professional life and in Business School the ability to meet deadlines is particularly important because it reflects that the job is being done.

There is an interesting point though, I think there is a trade off between perfection and delivery, and the willingness to deliver something perfect should not interfere with the actual ability to deliver. Seth Godin discusses about this and argues that sometimes is fear what makes people not to deliver under the excuse that the “end product” is not perfect. This is fear to fail.

I would have to agree, especially because I follow the premise of focusing on the 20% work that delivers 80% value and from then on everything is a bonus. There is always room for improvement, so the important thing for me is to deliver first and then to improve. 

Thoughts on Marketing Communications

What do firms want to communicate?? Why?? Let’s take advertisement; we would think that the main reason for a firm to advertise its products it’s to increase the sales. But there is more to it than that…

I was going through the Marketing notes and at the end of the Marketing Communications topic was a section with some interesting questions: Do you remember any adverts from the last 2 days on TV, newspapers, radio, Internet, street or any other? Do you remember the brands from the adverts? And finally, did the advert make you consider buying the product?

Is it all about the brand???

We had interesting discussion a few days back when we were talking about brand development and someone said: “it’s all about the brand!!” another person said “Yes!!” a couple said “No!!” and I said the always diplomatic and never wrong “it depends”…

Customers: Implementing relationship measures

In the last Marketing class we were talking about the relationship approach to clients. There are several actions that companies can take to build and improve their relationship with customers, and believe me when I say that people can get really creative.