What do firms want to communicate?? Why?? Let’s take advertisement; we would think that the main reason for a firm to advertise its products it’s to increase the sales. But there is more to it than that…
I was going through the Marketing notes and at the end of the Marketing Communications topic was a section with some interesting questions: Do you remember any adverts from the last 2 days on TV, newspapers, radio, Internet, street or any other? Do you remember the brands from the adverts? And finally, did the advert make you consider buying the product?
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